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Social Media Strategy & Management

Turn social media into a more consistent system that strengthens your brand, supports regular content production and helps you reach new customers.

I plan social media around your business goals, from strategy and content planning to short-form video and practical AI-supported automation.

What can social media do for your business?

Stronger brand visibility

I clarify your brand message and visual style to create a more consistent social media presence.

Consistent content creation

I organize content ideas, formats and publishing plans to build a sustainable production system.

Turning interest into action

I connect content and communication channels to guide social media interest toward meaningful actions.

What does it include?

Social media strategy

Review the audience, channels, competitors and goals to set useful priorities.

Content planning and production system

Define themes, formats, a calendar and reusable production steps.

Short-form video and creative planning

Plan video ideas, scripts and creative briefs suited to each platform and production scope.

Account and publishing optimization

Improve profile information, links, content presentation and publishing workflow.

AI-supported social media automation

Use AI for research, variations and preparation while keeping human review and platform limits in place.

Messaging, lead and reporting automation

Where supported and agreed, organize response flows, lead routing and reporting summaries.

How I work

Review current channels

Assess accounts, audience, content and current performance.

Build strategy and content plan

Agree on channels, themes, formats and a realistic schedule.

Set up the content system

Prepare content and practical workflows within the agreed scope.

Review and improve

Measure useful signals and adjust the next cycle.

What do I measure?

  • Reach

    How many people see the content.

  • Engagement

    Useful interactions with posts and accounts.

  • Audience growth

    How the relevant audience changes over time.

  • Content performance

    Which themes and formats work best.

  • Video performance

    Views and engagement for short-form video.

  • Profile actions

    Visits, clicks and other profile actions.

  • Leads and messages

    Relevant enquiries from social channels.

  • Operational efficiency

    How consistently the team can plan and prepare content.

Social Media packages

Explore other packages1 / 3

Social Media Strategy & Setup

Who is it for?

Businesses seeking a consistent structure for their social accounts.

What you gain

A practical social media system showing what to publish, in which formats and how often, with a 30-day plan and first pieces ready to use.

What’s included?View detailsHide details

Up to 2 social channels.

  • Review of current accounts and content
  • Channel and audience approach for up to 2 channels
  • Profile, bio, link and basic account optimization
  • 4–6 core content themes
  • Main formats to use
  • Content approach for short videos and Reels
  • 30-day content plan
  • Topics and copy/captions for 8 sample social posts
  • Hooks and script outlines for 4 short videos
  • Recommended publishing frequency and content mix
  • Basic AI-supported content production workflow
  • Social media working guide

Professional photo and video production is outside the standard setup scope.

Pricing available on request

Monthly Social Media Management

Who is it for?

Businesses that need regular content and publishing management.

What you gain

A regular social media system that is planned, prepared, published and reviewed each month.

What’s included?View detailsHide details

Up to 2 social channels.

  • Monthly content and publishing plan
  • 8 feed posts each month
  • Content plans and scripts for 4 short videos or Reels each month
  • Captions, CTAs and other required copy
  • Adaptation of client-supplied photo/video materials for social use
  • Content scheduling and publishing
  • Ongoing profile and channel optimization
  • Content performance tracking
  • Short monthly performance report
  • Content and format recommendations for the next month
  • AI-supported production, variations and publishing preparation

Professional shoots, heavy video production, paid-ad management and daily DM/community management are outside the starting scope and may be scoped separately.

Pricing available on request

Social Media Automations

Who is it for?

Businesses looking to reduce repetitive social media work.

What you gain

Tailored automation flows that reduce repeated manual work and bring more order to social media operations.

What’s included?View detailsHide details

One or more of the following automations can be set up around your business needs. Final scope and price depend on the selected flows and the complexity of any required integrations.

  • Comment-to-DM automation
  • DM keyword flows
  • FAQ and prepared-response flows
  • Lead capture
  • Lead qualification
  • Lead routing
  • Human handoff
  • Comment and message classification
  • Data transfer to CRM, Google Sheets or similar systems
  • Team notifications
  • AI-supported content ideas and variation workflows
  • Automation for publishing preparation and repeated content tasks
  • Performance and reporting automation

ManyChat, Make, n8n hosting, CRM, APIs and similar third-party software costs are separate from the service fee.

Pricing available on request

Frequently asked questions

Which social platforms do you work with?

The channel mix depends on your audience and goals. We choose relevant platforms during the strategy stage.

Do you publish the content?

Publishing or scheduling can be included when access, platform capability and the agreed scope allow it.

Do you shoot photos and videos?

Creative planning is included where scoped. On-site shooting or specialist production is planned separately when needed.

Can you prepare Reels or TikTok content?

Yes. Short-video ideas, scripts, formats and production plans can be part of the work.

Do you answer direct messages?

Community response and DM management are separate scope decisions. Response flows or routing may be planned where appropriate.

How do you use AI in social media work?

AI can help with research, content variations, preparation and reporting summaries. Human review remains part of the workflow.

Let’s find the right social media scope.

We can review your content plan, publishing workflow and automation needs together.

Get in touch